Powering Live Events with Australian‑Built
reliability
Project
Client
Onestage
Year
2025
Services
Content Strategy
Branding
Web Design
Web Development
Messaging
Print Collateral
The Challenge
Stealth Design helped ONEstage sharpen its positioning as the go‑to Australian power and signal distribution brand for demanding live events, touring, and production environments.
ONEstage had an exceptional product line-rugged SPD units, truss‑mount break‑out boxes, and modular stage boxes engineered for tough Australian conditions but their story wasn’t clearly framed for AV, touring, and broadcast buyers who demand absolute reliability.
The brand needed a sharper narrative that highlighted Australian compliance, durability, and versatility across live events, construction, broadcasting, and performance arts without overwhelming users with technical jargon.
Brand Overhaul
We refined the messaging around a single compelling idea: uncompromising quality and endurance, built in Australia for the harshest real‑world conditions.
Clear product families (SPD, RPD, PD, SPX, SSD) were positioned with concise benefit‑led copy—aluminium cases, ABS bumpers, Australian approvals, global readiness, and a 5‑year limited warranty—so buyers can instantly understand what each unit does and why it outperforms generic power solutions
The Results
The updated brand and product storytelling give ONEstage a stronger platform to win trust with production managers, technical directors, and integrators who need gear that simply never fails.
With a clearer range structure and benefit‑driven language, the website now works as a sales tool that can scale across new applications, export markets, and future product releases without diluting the core promise of Australian‑made reliability.
ONEstage is now positioned as a premium, Australian‑made choice for power and signal distribution that's engineered to meet local standards and ready to perform on stages and sites around the world.
STEALTH NAILED OUR NEW SITE AND BRANDING! SALES FLOW IN NOW THAT E-COM HAS BEEN ADDED TO THE SITE AND WITH ALL THE VARIABLE OPTIONS WE NEEDED, GAVE US A SHARP UI AND BRAND VIBE THAT'S CONVERTING WAY BATTER, AND IT FINALLY FEELS LIKE THE PREMIUM AUSSIE GEAR WE ARE.
HUGE INCREASES IN ENQUIRIES AND CONVERSIONS - OUR BRAND NOW MATCHES OUR REPUTATION!
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 186 C
C6 M100 Y100 K1
#df0015
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 186 C
C6 M100 Y100 K1
#df0015
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7





























