Creating Links delivers a diverse range of services in the areas of children & family, disability, financial counselling, fostering and youth across the Greater Sydney areas since 1972.
Stealth Design was enlisted to renew the existing branding with a fresh logo, website and marketing collateral to align with their audience. Blurring the lines between large corporate business, small community agency and childcare health departments; the new branding borrows from the old and wraps it up in new packaging. The playful colours and patterns offer added versatility for future expansion and divisions, accompanied by clean and impactful typography. Creating Links serves a vast yet targeted multicultural audience; with Arabic and African culture at centre focus. The new brand had to be culturally friendly, accepted, warm and trusting.
The logo was created by taking inspiration from Arabic and African symbology, colour coordinated to represent different cultures coming together and added elements of family, love and child friendly design elements.
ClientCreating LinksServicesBranding | Website Design & Development | Print CollateralLinkcreatinglinks.org.au
