Incar Installations is a division of Bears Auto Group Pty Ltd specialising in personalised vehicle mobility modifications for NDIS and Disabled persons.
With specialised Auto electricians, engineers and mechanics on board, servicing both the public, government, insurance and NDIS providers, the new brand had to be simple, accessible and reflective of the parent company – Bears Auto Group.
Incar Installations spans multiple areas of expertise and a vast array of potential audiences to target; from young teens and automotive enthusiasts wanting to upgrade their In-car Audio Visual experience to general vehicle modifications catering to “the-everyman”, such as Child restraints, Air Conditioning services and windscreen replacements.
The end result is a unique blend of Automotive enthusiast inspired design coupled with more traditional corporate and NDIS focused simplicity. Through the use of Vivid orange gradients, hexagonal and boxed slate and white colour palletes ensure the brand is hard to ignore. Coupled with a masculine and active typeface, the tradional “Bears” hexagonal influences have been carried over to help reinforce uniformity among the multi-division business.
